Rona Bar and Ofek Avshalom
Photography Duo London, UK
Rona Bar and Ofek Avshalom (aka Fotómetro) are a photography duo living and working in London, UK. Drawing on a storytelling-based approach to the photographic medium, the two are continuously striving to engage viewers from all backgrounds in a journey into their visual world. Suspended between fantasy and reality, the factual and the bizarre, their universe immerses whoever comes across it in a blend of surreal visions, daily experiences, and artistic references, which all contribute to making their signature style and aesthetic vocabulary so naturally captivating.
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With a preference for striking color palettes and researched lighting techniques, Bar and Avshalom portray life around them through an honest, distinct, and all-encompassing gaze. Leveraging their knowledge of art history and combining it with their natural inclination toward all-around contemporary culture, they restitute a visual rendition of today’s society that is at once poignant and thought-provoking in its nature.
The duo looks at their craft as a means of advocating the urge for a more diverse and authentic global community; a mission that the photographers pursue on a day-to-day basis by casting non-models for both their personal and commercial work. Turning the lens onto themes such as identity, individuality, and relationships, their practice wants to be a mirror for the infinite facets of the human experience, pushing the boundaries of gender, race, and sexuality among others.
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