Laura Martinova

Director and Photographer Barcelona, Span

Laura Martinova is a fashion and commercial Director and Photographer based in Barcelona and available worldwide. Laura directs commercials, music videos, fashion films and short films for cutting edge brands, artists, magazines and agencies.

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Production Company: Olympique films
Client: House of sunny
Director: Laura Martinova
DP: Francesca Pavoni
Starring: Carlotta Pintuci
Stylist: Julia Bae
Art direction: Carlotta Pintuci and Julia Bae
Executive Producer: Tommaso Fajdiga
Producers: Silvia Fazzio and Elisabetta Zecca
Editor: Nicola Pietro Marchi
Colorist: Daniel Pallucca

An original idea by Laura Martinova
and Francesca Pavoni

Since I was a kid, I really enjoyed watching films and taking pictures. After school, I studied Cinema and Photography at Pompeu Fabra University (Barcelona) and FAMU (Prague). I learned a lot of theories about my favorite directors and photographers, but I was lacking practice. This is why I started my own female production company with some friends, and this is how I began my career as a music video and commercials director. 

Director: Laura Martinova
DP: Miquel Rubis
Set designer: Laura Sala
Stylist: Angela Ibañez
Stylist Assistants: Luciana Cabrera and Maria Vitores
MUAH: Jose Sequi
Sponsored by: Redken and Lamer
Editor: Laura Martinova
Colorist: Lluis Velamazán
Sound Design: Nacho Blanco
Text: Marta Vidal
Voice Over: Claire Romain
Models: Cyryl S and Typhaine C (Trend and Francina Models)
Original idea by Laura Sala and Laura Martinova

Loewe and Vein Magazine

‘I try to be honest, this is why I love analog format the most.’

Since 2012 I worked for Vice, Metal Magazine, Etnia Barcelona, and many other agencies and clients. I combined commercial work with my love for traveling, and this is how I started to work and live abroad. Paris, London, Berlin... I also started to get more curious about fashion and personal projects - for example, short films or editorials. This is how I discovered my true self as an artist, my style, and my vision.

Director: Laura Martinova
DOP: Simon Vu
Production Company: Highsnobiety

I see myself as a music video director and a fashion photographer, but sometimes I can be both. I love music, photography, cinema, and I think you can feel that in my work. I try to be honest, this is why I love analog format the most. My work is feminine, sensitive, and a bit magical. I like to work with natural light and props and create complex concepts with simple things.

‘I think beauty remains in the most simple things.’

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