Veronika Safrankova

Creative Direction     London, UK ⎯ Worldwide

Veronika Safrankova is a creative director born and raised in Prague, Czech Republic, and based in London for over a decade. Veronika received her Masters in New Media and Art while studying at the Academy of Fine art. Her work consistently balances advertising agencies and fashion, where she applies concept creation and storytelling to enhance the idea's longevity and timeless vision.

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What excites me about my work is creating flamboyant projects and pushing limits to make people understand that our landscape is not made of steel but plasticized Lego and bonded by the ideas, thoughts, and dreams of the people it is supposed to serve.

Minimal, contemporary, and playful. I create meaningful stories of the people behind the products using and implementing new channels, innovative approaches, and strategies.

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